Web Design
Sable Saffron Fragrance
A WordPress fragrance store designed around discovery and product choice.
- Client
- Sable Saffron Fragrance
- Industry
- Fragrance & e-commerce
- Year
- 2026
- Services
- Website design, E-commerce development, Information architecture, WordPress development
The project
An online storefront for a fragrance brand
Sable Saffron’s first website brought its fragrance collection into a dedicated online store. The project covered website design and WordPress development, using the logo and imagery supplied by the client to establish a consistent shopping experience.
The brief
Support different ways of finding a fragrance
The store needed to serve customers who already knew a product name as well as those exploring by preference. The brief called for a clear route from browsing the collection to reviewing a fragrance and selecting a suitable size.
The challenge
Make a varied collection easy to navigate
Fragrance shopping is often guided by an occasion, a season or a scent profile rather than a specific product. The challenge was to organize these overlapping needs without making the navigation difficult to understand.
Discovery & strategy
Organize discovery around customer intent
The information architecture combines direct product search with browsing by scent family, occasion, season and mood. These complementary routes let visitors begin with a known fragrance or explore a collection that reflects how they intend to use it.
Design direction
A restrained storefront that gives products priority
A light background, warm gold accents and generous spacing create a consistent setting for the supplied product imagery. Product collections use clear grids and category controls, while the homepage introduces the brand through prominent fragrance-led visuals.
Execution
Connect collection browsing with product detail
The WordPress implementation extends the visual system across collection and product pages. Product imagery, descriptions, pricing and size selection are brought together so customers can move from discovery to a specific purchasing choice within the same interface.
Outcome
A dedicated platform for product exploration
The completed store gives Sable Saffron a central place to present its range and support online shopping. Its category structure accommodates both targeted searches and exploratory browsing, providing a practical foundation for the brand’s digital presence. Project website: https://sablesaffronfragrance.com/
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